Booking options
£75.99
£75.99
Delivered Online
Beginner level
Hiring someone to do your SEO can be expensive and you often have to wait for them to implement any changes. Learning to do your own can save you thousands and enable you to make changes quickly, getting the benefits sooner. This workshop by Focused Professional brings a fresh perspective to help you understand SEO better and equips you to start improving your own site. Your tutor, Joe Lenton, specialises in WordPress, but teaches principles that can be applied on other platforms too.
This workshop is aimed at those who want a deeper understanding of the essentials of SEO. We will help you build principles and techniques into your workflow to optimise your content. The aims are longer term, but we also cover a few possible "quick wins". We avoid spammy techniques that are only likely to cause problems later down the line. Instead, you will be equipped to create a site that grows on a solid footing.
We will start by setting out a framework for making sense of what SEO is about. Then we will look at common areas for improvement in technical aspects of SEO. Next comes an introduction to various tools to help us monitor our progress and find things that need attention.